Meet Monster Brewing Co.’s New Leadership

Dear Client:  On Monday, Monster Brewing Co’s new president, Ray LaRue, wrote to wholesaler partners about a slew of leadership changes on deck for the business unit. (BBD intercepted the memo from deep, dank sources, natch.)  Ray aimed to “introduce” himself and his new team, many of whom were already at either MBC or Monster Energy.   Generally, we understand that the new team’s directive is to focus on expanded availability and retail execution, and enable brand growth. We also hear