MCDC Day 2: New Big, Bold Plays for C-store and More

Dear Client:  Molson Coors' focus on above premium carried into day two, with just about every exec taking the stage pointing to above premium portfolio acceleration as a strategic part of the company's next chapter.  But before we get into that, a little bit of breaking news on some big – 'uge, as they say – innovation that the company is hatching for c-stores.  NEW BIG, BOLD PLAYS FOR C-STORE   Win in c-stores was another big theme of the show.