Dear Client: With A-B making a lot of news lately, we decided to ring up MillerCoors president of sales Ed McBrien, and ask him about what's going on over there. Here is an excerpt of our conversation.BBD: How do you see beer trends going into mid-summer and July 4th?ED MCBRIEN: We're encouraged by category trends overall. I'd say we're optimistic but maybe not exuberant. Gas prices are down, unemployment is improving a little bit, construction is ticking up a little
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE