Dear Client: During the first in-person meeting this year of the Molson Coors National Distributors Council, on May 4 in Denver, MC distributors learned more about the process the company will use when assigning its spirits products (including new bourbon line, Barmen 1873, and Five Trail American Whiskey). Brian Feiro, president of U.S. sales, laid out MC’s approach to spirits assignments: According to a recap of the council meeting shared with BBD, “the council was aligned with the approach.” Recall,
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE