MC Asks Distribs to Show their Spirit for Topo Chico Spirited

Dear Client: As Molson Coors gears up for its big launch of Topo Chico Spirited next spring, the supplier is asking its distributors in “both consolidated and unconsolidated markets” to fill out a “Request for Information Assessment.” The responses to the assessment will “inform Molson Coors of network interest, expectations for the brand and help to ensure we leverage our beer network’s capabilities to grow our emerging growth business,” per note to distribs obtained by BBD.  Indeed, when it comes