Market Shocker: Corona Going Up Again

Can the market take it?The letters from Gambrinus starting arriving on Friday, calls from Barton on Monday. The shocking news: both companies are going up a buck a case, more in some markets, on Corona and Corona Light, effective November 1. Both importers getting the directive from Grupo Modelo. However, we hear Modelo is discounting it back to the importers until the end of the year to help ease retailers into it.Corona distributors are worried. "There will definitely be pushback,"