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Mark Anthony’s Big Bets

Dear Client:  "Flavor is the engine of the industry, and we are the leaders in it." So said Phil Rosse, the newly appointed vice chairman of Mark Anthony Brands yesterday at an upbeat distributor meeting in Chicago. I say upbeat because MAB is one of the very few suppliers to be up this year, and while they hammered home the message of growing their core White Claw, Cayman Jack, and Mike's brands, there was quite a bit of new innovation

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