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Mark Anthony Set to Flex Its Innovation and Marketing Muscles in 2021

Dear Client:  What could Mike’s Hard Lemonade/Mark Anthony Brands possibly say in a follow-up meeting to their big September shindig? They’ve already announced their biggest new plant buildout to date, in South Carolina; and big new launches for White Claw (Iced Tea) and Mike’s Hard (Lemonade Seltzer) next year.  How about giant media investments and even more incremental packages? Senior director of category insights at Mark Anthony Brands, Dan Wandel, said that where 16% of the company's sales came from

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