Mark Anthony Chief of Successes, Challenges, and Big Bets for 2026

Dear Client: MAB doesn’t have a quarterly earnings call, but our recent chat with president David Barnett is about as close as you come.  The headlines? They’re moving the needle with White Claw by simplifying the portfolio, focused on four brands – Core, Surge, new ClawTails, and Zero Proof-- each pitted against complementary occasions.   They’ve also continued revising their non-alc proposition. White Claw 0 is now relaunching as “Zero Proof,” complete with a dedicated media campaign. (And in fact, this