June 28, 2012Dear Client: Remember two years ago when we wrote about Boston Beer Co.'s new freshest beer initiative, where Boston streamlined forecasting and ordering to reduce distributor inventories? Another craft brewer is also perfecting a system to streamline inventories and provide for more accurate forecasting, this time out of necessity. Old timers will no doubt remember Corona's wildly tight supply compared to demand in the late 1980s. We'll return to that later. BACKGROUND. "We are Lagunitas and we have
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE