Make Way for Carlsberg USA

In a move that is become de rigueur for foreign brewers wanting to play in the largest profit pool in the world, Carlsberg is forming a U.S.-based import company, Carlsberg USA, and announced that it will consolidated its brands under it. This means that Barton will lose Tetley's and Double Diamond, and Labatt USA will lose Carlsberg and Elephant Malt, effective May 1, 2004.That's quite a change in strategy compared to this quote from Carlsberg's CEO, Nils Anderson, in the