Maggie on What’s Next for Non-Alc, Consumers and Category

Dear Client:  In a recent appearance at the Wall Street Journal Leadership Institute, Heineken USA chief Maggie Timoney reinforced the message that non-alcoholic beer isn’t a niche, but a cultural growth engine that’s still picking up steam. In the wide-ranging conversation, Maggie walked through her history with Heineken 0.0, where the company goes next in non-alc, and how moderation, Gen Z behavior, pricing discipline, and tariffs all fit into Heineken’s long-term brand-building playbook. TRUSTING HER GUT ON HEINEKEN 0.0. Maggie