Ludacris, Soft Trends, Discounting, Loss of Top Spot: What’s Going On at Anheuse

It's been a tough week for Anheuser-Busch. A-B's Bud family brands fell -5.8% in IRI scan data for the YTD period ending Feb. 22, with Bud Light down -3.6%. (Coors Light volume was down -6.2%, while Miller Lite continues its carb driven gains with volume up 15%). In a single week, InterbrewAmBev knocks A-B off its throne as the world's largest brewer, while popular commentator Bill O'Reilly blasts the brewer. How is A-B responding to these threats?KEEP IT IN PERSPECTIVE.