Low Sugar, Less Alcohol: Like, A Real Thing?

Dear Client: Here on the ground at our 16th annual Beer Summit in San Diego, low sugar and general health and wellness trends were among the most prevalent themes. That makes sense: It's what's informing the very small but red-hot hard seltzer market (though we'll note it's only about 1% of the malt beverage category right now). It also helps explain why beer, as the largest bev alc category, has had a tough time with growth: People are cutting back