Lookout: Corona Premier Launching on Draft Next Month

Dear Client: Corona Premier had a hell of a year one. It was the third fastest growing beer in 2018, per IRI data, accumulating more than $140 million in off-premise dollar sales, just in the first 11 months of the year. To put those figures in perspective: Premier blew by its hip cousin, Pacifico, (which racked up $116 million through December 2 in IRI) in less than a year. So how does Constellation plan to keep Premier's momentum going in