Liquor Wholesalers Bracing for Possible Change

Wine and spirits wholesalers are bracing for increased execution standards as Diageo starts the process of re-negotiating their contracts. It's a safe bet that Diageo is going to want better execution and more marketing muscle from its distributors. Recall that last time Diageo negotiated contracts, changes were made that forced a wave of consolidation in the wine and spirits wholesale trade. It remains to be seen if history will repeat itself. Several craft brewers are in those houses in many