Lipton Hard Iced Tea Eyes No. 2 Spot; Seagram’s Partners with WWE

Dear Client:  What’s in a name? If you asked FIFCO USA leadership, they’d say guaranteed hard iced tea sales. At least, it’s the name recognition and brand power behind their Lipton Hard Iced Tea brand they’re expecting will catapult it to the no. 2 spot in the category by the end of 2025.  “I'm so excited about the potential that this brand has that I'm here this morning to put forward a bright, bold and dare I say, excitingly hot