Lines in the Sand: Reyes – Thies Deal Takes a Turn

Lines in the sand. The proposed joint-venture between Miller and Coors will bring our little industry in the US into a new era, a new era with old lines blurred and new lines drawn.The competitive lines will certainly be redrawn. Distributors will drift farther into a two-party system: red and blue. The good news is that our industry will likely be more prosperous all around, which is probably why A-B hasn't contested it. The bad news is that we will