Light Lagers Are Alive And Well

Dear Client:The weather was generally good over Labor Day weekend, nationally. The five cities we checked all had higher top temperatures, and lower low temperatures. The beer industry has had a decent summer, comparably. Prices weren't terribly low, either. Include FMBs and Mexican imports and Mich Ultra, and the beer industry isn't looking so bad.With that in mind, let us look at the IRI all-channel off-premise scans through the first half plus of the year (YTD through 8/12/18), to see