Light Beers Still A’Growing

Dear Client: While high end craft is still the growth driver in the industry, light beer is still where the big boy growth is coming from. IRI total all-scan YTD volumes from Dan Wandel show that while the beer industry is down 0.7%, light beers are up 0.2% (while domestic regular beer us down 1.8%). Leading the pack is Coors Light, up 2.7%, which is surprising since in the wet and cold Northeast light beers are down, and that's where