Letting Go at MillerCoors

In October of last year, Miller and Coors announced that they were creating a joint venture in the United States whereby all assets, people, and brands would be combined to create a juggernaut to take on A-B. This idea was a long time in coming, and it was the right move.MC then embarked on an aggressive strategy to combine their unconsolidated distributors. Unfortunately, this proved to be ham handed. MillerCoors tried to maintain too much control over the situation, and