Let’s Talk Privately

Private label has been a concern for our branded major brewers for years. Other than a few Corona look-alikes, beer hasn't been a major private label item, at least not at the level of soft drinks. However, retailers have gotten into wine and even spirits private label in a huge way. In fact, Costco's private label vodka has far exceeded the company's expectations, probably because there is a rumor going around the Internet that the vodka is made by the