Let’s Recap

In case you were skiing in Siberia last Friday, let's recap what we know now. On Friday afternoon, Miller sent a bulletin to distributors alerting them to new ads which were to be breaking over the weekend referencing a "changed" Bud Light. The bulletin, which was obtained by BBD on Friday, told distributors that Miller has been routinely testing A-B products to protect their taste claims, and that they detected a "statistically significant" change in both Bud Light and Budweiser.