Beer Business Daily – beer industry news and numbers

Lester: “Thirsty Jobs” are in Demand, Why Isn’t Beer?

Dear Client: I love some of the colloquialisms that NBWA chief economist Lester Jones comes up with. At the California Beer and Beverage Convention last week, which your editor sneaked into with a Lakers cap and San Diego Gulls sunglasses, Lester shared several interesting beer stats. This issue is already getting long, so here's just one interesting tidbit. The labor market is hot, as we all know. Unemployment is at historic lows. So why isn't beer demand following suit as

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