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Lessons From W&S Summit: How Important, or Damaging, Are Line Extensions?

Dear Client:There were a hundred pearls we learned at the Wine & Spirits Summit last week, right after the Beer Summit. First, I was discouraged to only find half a dozen beer guys and gals there.But this is not a sales pitch. The conference is profitable which is all I ask. But it does concern me that as an industry, few wish to learn some really simple lessons from our competitors.Let me give you one example:THERE'S NOT A VODKA PROBLEM.

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