“Legendary” Characters Unite for Bud Light Super Bowl Spot

Dear Client:  Amid all our coverage of A-B’s imminent Super Bowl plans [see BBD 01-25-2021], from Budweiser’s pivot to virtual, to those splashy new Bud Light Lemonade Seltzer spots [see BBD 01-28-2021], many are wondering:  What about Bud Light? Now we know: It’s reuniting some of its more memorable characters into one mega 60-second spot, dubbed Bud Light Legends, that will air during the national Super Bowl broadcast. Check it out here.  “As the Official Beer Sponsor of the NFL,