Latino Marketing: Keep it Here

Manny Gonzalez, a vp at Latino ad agency Abece, wrote in Hispanic Market that marketing to second and third generation Latinos shouldn't be made to be too complicated. He quoted A-B vp of Lationo marketing Henry Domínguez, who said that "we need to look at [these Latinos] in terms of how they live their lives and the media they consume.it's about acculturation and speaking to them in a relevant way." Clearly Henry knows what he's talking about as A-B seems