Latest Scans Show “Tough Week” For Bud Light and Others

Dear Client: In supplying BBD with the latest batch of NielsenIQ scans for the week ending June 10, Bump Williams of Bump Williams Consulting said right off the bat that “this week was a tough week for Bud Light and other Beer brands vs both YAGO and Prior Week $/Volume trends.” Indeed, that was apparent in overall category trends with dollars nearly flat (+0.5%) for the week, and volume down 4.4%. Note that the previous week to June 3 –