Latest Nielsen: Four Surprising Stats

Dear Client:The latest round of Nielsen numbers are in and there are several things we'd like to point out.But first some top line trends: Overall beer volumes are down 1.4% in the latest four weeks stretching to August 5, a little worse than its YTD trend of -0.8%. There are four segments growing in the latest set: Super premiums posted the highest trend, up 8.8%; imports followed, up 4.1%; while FMBs and crafts each grew low single digits, up 1.9%