Latest Nielsen: Finding the Good in the Bad

Dear Client: Beer volumes have been on a slide for over a month now. Since the four weeks to February 2, total beer volumes have only dropped deeper and deeper into the red in Nielsen all outlet scans. -- That is, until this latest set of Nielsen data, which covers the four weeks to March 16 and pumps the brakes a bit. In this fresh batch of scan data, beer volumes only dropped 2.2%, which still sounds terrible, I know,