Dear Client:It looked like beer was on its way to end the year on a positive note in last month's Nielsen data, [see BBD 12-08-2015]. But the latest data covering the four weeks to December 26, 2015 indicates the category may have a so-so ending to 2015.Overall beer volumes are up 0.7% in all outlet, falling just short of its YTD trend of 0.9% growth. Beer's dollars, which have had a favorable lead on its YTD trend most of the
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