Dear Client:Latest IRI to November 2 still holds out hope that 2014 could be a positive volume year for beer: Dollar sales in the largest channel, multioutlet plus c-stores, are up 3.8%, while volume is up 1.2%. The latest 13-week trend is slower, however: dollars are up 2.9%, volume is barely up, at 0.5%. But the 4-week numbers -- which are really too small a swath to call -- are promising, anyway, up 4.3% in dollars and 1.8% in volume.
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