Large Pack, Value, Trusted and Non-Promoted Brands: The Four Key Shifts

Dear Client:  IRI Principal - Client Insights Patrick Livingston shared with BBD the four key consumer bev alc shifts they’re seeing in the current era: the switch to large packs, value, trusted brands, and unpromoted beverages (i.e., full price). We’ve been covering those themes, but seeing them borne out in IRI data is illuminating.  LARGE PACKS - EVEN 24s, 30s -- GOING GANGBUSTERS. For example, large beer packs – those 12 packs and above – have risen to almost 72