Lachky Making Ad Waves in Financial World

Legendary former A-B adman Bob Lachky has taken his beer ad expertise to the financial world. Scottrade, a stock brokerage firm based in St. Louis, which previously featured banal ads with its founder in a helicopter, hired Bob to fire up its ads. Ad Age reports that Bob oversaw new ads which are the "first foray into creative consulting for Mr. Lachky" after leaving A-B. Says Ad Age:"Scottrade CMO Chris Moloney said market trends persuaded the company, traditionally a major