Anheuser-Busch's VP of brand management Bob Lachky told the St. Louis Post-Dispatch in an interview that imports could "lose their way" because they are "trying to act more like an everyday beer." Bob said that A-B is in the process of "aggressively" placing more advertising focus and dollars toward what they view as their key competitive advantage over imports: freshness. New ads will "romance the golden liquid" with their new "Think Fresh. Drink Fresh" campaigns. "This is something that we
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