Koch: “You Can Advertise Margaritas ‘Til the Cows Come Home, But They’re Going

In continuing coverage of our Beer Summitacular, we look now to the craft brewers, that rocket-fueled part of the beer business that is growing beyond all expectations. And while some of that growth is geographic in nature, much of it is also an acceleration in velocity per outlet as evidenced by Boston Beer Co.'s growth in 2006 and early 2007 without the benefit of opening new markets.On our panel sits Jim Koch, the legendary chairman and founder of Boston Beer