Kelly: Forget 10 Share, Go for 20

Dear Client:Independent Brewers United chief Martin Kelly (Pyramid/Magic Hat) told California distributors on Friday that while Kim Jordan says let's shoot for craft beers to achieve a 10% market share, "she's sandbagging....we think it's a 20 share category." Why? Lots of reasons. Today craft share is at about 5%, but its growth rate is about 12% in supermarkets (5% in shipments). "If we're growing faster than the category by a factor of 2 to 3 times it follows that we're