Justifying The Drink

Dear Client: While many drinks companies aim to lower the sugar and ABV in their FMBs (particularly in their seltzers), some actually aren't. For example, Diageo USA is going the more "overt flavor" route with their SMASH product that rolled this year. SMIRNOFF'S OVERTLY FLAVORED FMB IS A "SMASH." At 8% ABV, with loud flavors (and colors to mach) like Cherry + Lime, Strawberry + Lemon, and Peach + Mango, in those giant 23.5 oz. cans (and 16 oz. too),