July Fourth Says Okay, But Mother Nature Put a Dent in Volumes in Some Areas

July 10, 2012Dear Client: While the July 4 holiday this year sat square in the middle of the week amid an unprecidented heat wave, many distributors say their beer sales weren't hurt to bad because of it. One theory is that it provided for three healthy weekends of beer sales instead of one big weekend, to wit: "Harry, People say having July 4 on a Wednesday is a bad thing because you don't know which weekend will be the 'big'