July 4th Weekend Sales Strong

That was the general prognosis of our quicky BeerNet survey of over 90 distributors of all shapes and sizes by press time on Tuesday. Over 75% of those polled said their sales volumes over the July 4th weekend were higher than last year. That's great news, particularly when 5% of yearly beer sales are incurred during the July 4 weekend. Still, 23% had sales that were the same or worse than last year.So what are the reasons? When you have