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João: North American Commercial Changes Part of ABI’s “Secret Sauce”

Dear Client:BBD got João Castro Neves, David Almeida, Ricardo Melo and Bob Tallett on the horn after the announcement of sweeping commercial changes at A-B North America. Recall that those changes will see VP U.S. sales Dave Almeida now serving Brito for a "special project." Dave will be replaced by current Brazil VP sales Alexandre Médicis. For those perhaps under the impression that announcement timing could have something to do with anything else, João painted the tweaks as result of

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