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Jim Sabia Talks New Big Brand Positioning, Craft, Pacifico

Dear Client:What do you ask a CMO like Constellation Brands' Jim Sabia when you get him on stage? About new plans, of course, for some of their biggest brands. Recall that Constellation Brands moved Corona Light and Modelo Especial to Chicago's Ogilvy & Mather at the end of last year. What can we expect to see from that? As we reported earlier this week, new Corona Light messaging will revolve around 18 IBUs and low-cal positioning. 40% OF THE GENERAL

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