Jim Picks a Successor

Dear Client: When analysts would ask Boston Beer Co. Chairman Jim Koch his succession plan, he would famously reply, “Don’t die.”  The Wall Street Journal yesterday finally got a different answer from Jim, who is 75 years spry. His wife, Cynthia Fisher, 63, an accomplished entrepreneur in her own right, will inherit his voting shares in the company. She’s been on the board since 2012. They’ve been married over 30 years and have two children, while Jim has two from