Jim Koch: “We Are Very Pleased”

Boston Beer Co. posted a great third quarter driven by an 11.8% increase in shipment volume, almost a 9% STR growth trend, and a 3.3% increase in net revenue per barrel due to better pricing and mix shift. While the Sam Adams brand family grew, it was driven by the seasonals while Sam Adams and Sam Light declined. Jim hedged by saying that this indicates overall brand health as there is a lot of cross-cannabilization among the brand extensions. Volumes