Jim Koch to Analysts: Better Beers Rule

And not just better beers, but better light beers. That was Boston Beer Co. brewer Jim Koch's message at the Goldman Sachs Global Consumer Products Conference yesterday morning. Better beers, defined as imports and craft beers, have consistently grown between 6 and 10% a year over the last ten years, while domestic premiums have been almost flat. Jim says the emerging high end light beer segment is now growing about 20% a year. Light beer and better beers have generated