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Jim Koch on Our Industry’s Rapid Changes

Dear Client:Following the panel of California craft brewers, all of whom had sold all or portions of their breweries to the big guys, Boston Beer's Jim Koch commented that the industry has cultivated the idea that it's "somehow morally reprehensible to sell out."He informed me that my question - "are you a sellout?" - to Golden Road Brewing founder Meg Gill made him feel "uncomfortable." Jim feels there shouldn't be this notion that it's wrong to sell out."I mean I

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