Jim Koch: Most American Beer Drinkers Now Drink Craft at Least Occasionally

December 8, 2011Jim Koch: Most American Beer Drinkers Now Drink Craft at Least OccasionallyDear Client:Boston chief Jim Koch checked in with Beer Business Daily on year-end trends, and what they've got their eye on for next year. Some very interesting perspectives are coming your way right now: ON GROWING BEYOND THE 'S' CURVE. "This feels like a good time; it seems to me like craft beer has now become a part of the cultural mainstream. Everyone knows and understands craft