January Beer Volumes Benefit from Extra Selling Day

February 5, 2014Dear Client: Beer got a nice boost in the 4-weeks ending January 26, with sales up 6.9% and volumes climbing 6%, per IRI multi-outlet and c-store data as reported by Morgan Stanley. These numbers were well ahead of 52-week growth, with sales and volumes up 3.5% and 2.1%, respectively, although keep in mind that the industry likely benefited from an extra pre-New Year's Eve day in year over year comparisons. MillerCoors increased sales by 6%, with volumes up