Beer Business Daily – beer industry news and numbers

Jack & Coke to Go Toe-to-Toe with Beer?

Dear Client: At the Deutsche Bank Global Consumer Conference yesterday, analyst Stephen Powers pointed to Coca-Cola's now brimming portfolio of bev alc brands (through various partnerships: Fresca Mixed, Topo Chico Hard Seltzer, and more).   Stephen asked: Should Coke investors "no longer consider a foray into alcoholic beverages as an experiment for the Coca-Cola Company?"  Coca-Cola global CMO Manuel Arroyo responded, calling the space "very interesting."  He sees consumers "clearly moving" into flavored alcoholic beverages, which Coke considers "the space between

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels