IWSR Highlights Top Growth States for Non-Alc Beer

Dear Client:  After decades of disregard, non-alc beer is suddenly a star. We’ve got Spiderman entering the non-alc-iverse; the industry’s second biggest beer brand, Michelob Ultra, trying its hand at a Zero extension next year; the biggest single non-alc beer brand: Heineken 0.0 – now five years in – still running strong and launching 12-pack bottles nationally next year (see below); the largest brand fam in the space: Athletic, growing into a top 25 beer vendor in Circana channels, and still doing numbers, up